What Smart Investors Know Smart investors take the time to separate emotion from fact. Share | Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Ways to Turn Spending into Savings Sometimes it can feel overwhelming. It seems like our financial needs outstrip our ability to meet them. Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent.